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New Trends in Cosmetic Packaging

Cosmetics, as a fashionable consumer goods, represent fashion, avant-garde and trend. In addition to having a certain effect, it is also a manifestation of culture. It is a combination of functional use and spiritual culture to meet consumers' psychological pursuit of beauty. Packaging is an extremely important link. Appropriate packaging can not only attract consumers' attention, but also reflect the brand's taste incisively and vividly.

It is understood that the outer packaging of beauty products accounts for 30%-50% of the cost. The excessive packaging behind the eyeball economy not only increases the economic cost of consumers, but also increases the burden on the environment.

Although it has been less than a hundred years since the appearance of plastic, the challenge of plastic pollution is becoming more and more serious due to the one-time consumption habits of human society.

According to the "Who Cares Who Do Global Research" released by Consumer Index, the proportion of consumers who support environmental protection has increased significantly, indicating that consumers' attention to sustainable development and environmental awareness are gradually increasing.

In addition, more and more brands have begun to recognize the environmental protection guidelines of cosmetics, which are mainly reflected in three aspects: "use organic ingredients", "use recyclable packaging materials" and "do not do animal experiments". So, how does our cosmetic packaging company conform to the trend of environmental protection?

Jinyi is a manufacturer specializing in R&D, manufacturing and marketing of cosmetic packaging products. We constantly pursue environmentally friendly concepts and technologies and use them in our production. Provide customization of cosmetic packaging materials to meet customers' sustainable needs for different cosmetic packaging.

In terms of materials, we use organic, biodegradable, recyclable materials and use paper packaging to reduce plastic usage. In terms of design, we have introduced a series of environmentally friendly materials to make refillable cosmetic packaging, which not only reduces packaging costs, but also reduces environmental pollution.

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