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What Is the Importance of the Color of Cosmetic Packaging Materials?

When people look at cosmetic packaging materials, what will be the first thing they will see? Is it the packaging text, the graphic design, or the packaging material style? In fact, it is not. People's impression of cosmetics is more determined by color. Therefore, choosing colors that match the characteristics of the product can make the product more likely to be favored by consumers.

In addition to giving people a feeling of warmth, red also makes people think of blood easily, so it often symbolizes life and implies vitality and vitality. At the same time, cosmetic packaging materials are also attractive colors.

Purple is a relatively rare color in nature, symbolizing elegance, mystery, and gorgeous character. Purple can also reflect the feminine temperament, so for the design of cosmetic packaging materials for female cosmetics and perfume, purple is a more commonly used color.

Green is the color of plants, representing nature, life, and hope. Many people pursue healthy and natural beauty, so cosmetics often use green as the main design theme, especially some products containing plant formulas, which not only effectively convey product information, but also give people a natural aesthetic feeling.

For women, white is a symbol of purity and sacredness. Women's pursuit of fair and translucent skin can be described as tireless, so for whitening cosmetics, white will be the color of choice.

The yellow and orange series have bright brightness and high purity, which can give people a peaceful, gentle, lively and relaxed feeling. Therefore, the use of this color can make cosmetic packaging materials more affinity.

Blue is the color of the sky and the sea, giving people a sense of freshness, calmness, rationality, and trustworthiness. For some cosmetics developed with higher technology or innovative technology, the design of cosmetic packaging materials is mostly blue.

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