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The Trend of Cosmetic Packaging Customization

New retail and new manufacturing. Recently, with the continuous evolution of artificial intelligence and the introduction of various new technologies, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have gone from traditional counters to online sales and then to the micro-business area, and now all this is changing. The personalized customization of cosmetics packaging has now become a trend.

With a fast-paced lifestyle, the frequency cycle of changing products is definitely accelerating. The customization of traditional cosmetic packaging bottles is no longer suitable for the needs of market development, and more changes are needed in the way of customization.

So what is the custom way for novel cosmetic packaging bottles?

1. The MOQ must be small batch

Because of the rise of online platforms, many brands are in small batches, but at the same time they require products to be independent of other products, so packaging has become the most important publicity highlight. Customization of traditional cosmetic packaging materials often requires a minimum order quantity of hundreds of thousands, so small brands will definitely not be able to afford it, so the future trend of customization must be small batch customization.

2. Have the strength of R&D and innovation

It is also mentioned above that the FMCG market first pays attention to the word "fast", so cosmetic packaging bottle manufacturers must have their own R&D and design departments, and develop and design explosive models, innovative models, and lead the market in accordance with changes in market demand. The speed of product update iterations.

Therefore, with the increasing demand for customized cosmetic bottles in the future, the cosmetic bottle packaging industry will usher in new changes. For those cosmetic bottle packaging companies without design strength, they will face reshuffle and elimination. This is inevitable. For cosmetic bottle companies, this trend will be inevitable. Therefore it is very important to work hard to embrace and change.

Ningbo Jinyi has a strong design and development department, focusing on the production and design of packaging materials for small and medium cosmetics brands. Welcome to consult:

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