For packaging design, highlighting the main image in packaging is a very important website content. Packaging design belongs to art, but it is not pure art. Packaging design of high-grade cosmetics packaging is a classification of practical art. Therefore, it is very important to distinguish the primary and secondary points in cosmetics packaging design. A cosmetics packaging should have a clear hierarchy (the level of the organization), which can make people feel that this Cosmetics packaging factory has ideas and creativity, so that it can give consumers better.
Taking cosmetics as an example, the packaging design should focus on the design of pictures, because consumers are willing to believe in the real skin experience, and explanations from pictures can give them more real feelings. The characteristics of pictures are intuitive and vivid, on the other hand, pictures can also make goods reappear. For advertising, pictures are a realistic technique, and it is very convincing to apply real photos to packaging design.
Using the raw materials of products as the main image of commodity packaging is also a good choice for cosmetics packaging design. For cosmetics, consumers pay more attention to the composition and texture of cosmetics, so raw materials are more concerned by people. If the function of this raw material is highlighted in packaging, it will win more consumers' favor.
If it is a big cosmetics brand, we usually find that they will take the logo or trademark of the enterprise as the main image of cosmetics packaging, so that consumers can identify it more quickly and find their favorite cosmetics brand. Of course, this method lies in that the brand of cosmetics enterprises should be big and loud.
For people, the biggest feature of cosmetics is its use function, and what benefits it can bring to people is the main factor for people to buy it. Therefore, the main image of cosmetics packaging design can also be considered according to its use. When many people pay attention to its good use, people choose it without thinking, so it is a good choice to embody the use of products in packaging.
For cosmetics packaging design, there are still many website contents that can be used as the main image, all of which should start from consumers, taking into account consumers' use psychology. At the same time, consumers in different fields, different ages and different strata have different requirements and concerns for purchasing cosmetics. Considering all aspects together, we can give an accurate image design for cosmetics packaging.